Communities

Digital Poverty Alliance

Currys partnered with the Learning Foundation in 2021 to launch the Digital Poverty Alliance (DPA) as a Founding Partner, a project that quickly grew into a leading initiative. In 2024, the Learning Foundation officially became the Digital Poverty Alliance, reflecting its success and impact.

We remain committed to working with government, industry partners and charities to address digital poverty and reduce inequality. As signatories to the DPA’s Charter for Digital Inclusion, we continue our commitment to raising awareness, boosting digital skills development and creating partnerships for impact. This year we expanded that commitment to include refurbishing and donating corporate devices.

In June 2025, we became one of the first business signatories to the new UK Government IT Reuse for Good charter, encouraging a ‘reuse first’ approach to IT assets to increase device refurbishment and donation for the 1.5m people in the UK who currently lack essential digital equipment – helping address both the digital divide and tackling e-waste. As well as our strives for systematic change, we have helped support those in digital need in the short-term with our local initiatives in the Nordics, the Tech4Families programme in the UK and launched a free Wi-Fi service in all UK&I stores to help customers stay connected.

Read more about the DPA’s Charter for Digital Inclusion on their website at https://digitalpovertyalliance.org/charter-digital-inclusion/

Read more about our work on digital poverty in the 2025/26 Annual Report.

Tech4Families

It’s never been more important to make sure families can get online. One way we’re doing this is to help families who need a laptop to get one. During 2025/26, funds collected through Pennies from our UK stores supported a further 889 vulnerable families by providing life-changing access to digital technology. Our RepairLive team are also helping make sure families receive the right support as they get digitally connected as refurbished laptops going out to families now include a clear, easy to-find leaflet with RepairLive contact details.

Working with Pennies, this year we initiated two major changes to our micro-donation offer to help double donations in 2026/27: new in-store payment terminals from Stripe have helped deliver a 78% uplift in donations and the integration of Pennies into the online payment journey was launched in June 2026.

Find out more about Tech4Families, including how to apply, at https://digitalpovertyalliance.org/tech4families/

To find out why the scheme is so impactful, we launched a short video case study highlighting the difference that laptops provided through Tech4Families has made to the lives of families in the UK. To watch:

Digital Skills Development

Following a pilot, we continued to provide UK & Ireland corporate colleagues with volunteering opportunities on community-based projects tackling digital poverty.

Local Fundraising

Community fundraising is encouraged right across Currys, and each year our colleagues support many causes which resonate locally.

Our UK&I Retail colleagues have climbed, ran, cycled, dressed up and completed incredible challenges to raise thousands of pounds for charities important to them.

Fighting digital exclusion in the Nordics

Elkjøp Nordic is using our position and role in society to fight digital exclusion. We work to raise awareness, increase knowledge, and enable access for people who are falling behind in the rapid development of technology.

Norway

• Elkjøp participates in Norway’s Collaboration Forum for Digital Inclusion, led by the Norwegian Digitalisation Directorate, bringing together over 30 organisations to coordinate national digital participation efforts in line with the government’s Action Plan for Digital Inclusion 2023–2026.
• In the 2025/26 grant cycle, the Elkjøp Fund allocated NOK 400,000 to nine organisations, including supporting digital skills for elderly citizens, assistive technology for blind and visually impaired seniors, IT equipment for children with neurodevelopmental disabilities, digital guidance in 30 languages for immigrants, digital literacy for women with minority backgrounds and youth in Oslo, and basic computer courses for people with mental health challenges.
• Building on last year’s GAMING IRL concept, Elkjøp continued partnering with three organisations to provide inclusive gaming experiences. In addition, our longstanding partnership with SOS Children’s Villages Norway, reached hundreds of children with digital equipment.

Sweden

• Our research in 2024 found that 1 in 4 believe that unequal access to technology is actively widening the gap between social groups. To help address this, Elgiganten partners with Stiftelsen Läxhjälpen, providing structured, free homework support for secondary students at risk of not completing their education.
• The partnership (since 2021) includes an annual contribution of approximately £12,000 and product support worth £4,000.
• Elgiganten supplies computers for Läxhjälpen‘s digital homework programme, that students can borrow, and classroom technology that helps create effective learning environments. Läxhjälpen now operates in over 100 schools, with a focus on areas where outcomes fall below the national average and has recently expanded into digital and hybrid support for rural students.

Denmark

• Recognising that 42% of parents find it difficult to keep track of their children’s digital lives, Elgiganten partners with Børns Vilkår, Denmark’s leading child welfare organisation, contributing over £23,000 annually to support The Screen Guide - a free, research-based resource offering age-specific guidance on children’s screen use, online safety and digital habits.
• Customers can also donate through in-store payment terminals; in 2025/26, customers donations raised over £24,000 for Børns Vilkår. Elgiganten also continued to deliver Support Weeks, offering 30 minutes of free technical guidance with over 350 customers participating - almost double the previous year.

Finland

• Gigantti partners with Save the Children Finland, supporting the Huippula and Digifrendi programmes with an annual contribution of approximately £17,000 in addition to approximately £6,000 in device donations.
• Huippula is a free, bilingual digital media education service for primary school children, with a focus on reaching those facing barriers to safe digital access. Since launch, it has reached over 16,300 children.