From founding the UK Digital Poverty Alliance to running our Good Deed Day in Greece, our community work is a collective effort from everyone at Currys. We want everyone to be able to enjoy equal access to the benefits of technology.
Here at Currys we pride ourselves on bringing technology to more people through our competitive pricing, access to online and physical stores, and affordable and responsible credit offering. But that's not all: because our social purpose is at the heart of what we do, we also support causes that help those who might otherwise be excluded to benefit from amazing technology.
Operating across the UK & Ireland, the Nordics and in Greece, our approach is tailored to meet the needs of each specific region and their relevant socio-economic conditions.
Digital Poverty Alliance
We've donated £1 million to The Learning Foundation to help progress their ‘Digital Access for All’ ('DAFA') initiative. To cement our commitment to tackling the digital divide, we became one of three Founding Partners of Digital Poverty Alliance alongside Digital Access for All (DAFA) and the Institute of Engineering and Technology ('IET'). Our aim is to tackle digital poverty in UK within the next three to five years, starting with education.
We started our support by equipping 1,000 teachers and teaching assistants in the country’s poorest communities with the technology and support they need to deliver high quality home-schooling to their pupils during the pandemic. These teachers are in turn helping us to form a community of ideas and best practice.
Tech Connected with Age UK
Age UK was chosen to be our corporate charity partner by our colleagues. The partnership enables us to work together to help digitally excluded older people to benefit from amazing technology and be connected to those that love and need them.
We are aiming to raise £1 million for Age UK’s Tech Connected programme. The partnership pulls together the nationwide presence and expertise of both our organisations, using a range of technology to help combat loneliness, improve mental health, and increase confidence and independence and community participation for older people. So far, we have collectively raised over £100,000.
"The gift of the tablet is making such a difference to my life. It is giving me independence for shopping, dealing with appointments and generally to recover some of my social life lost to Covid-19. My grateful thanks.” - Anne, aged 90
Working in partnership with Pennies, an award winning fintech charity, we successfully rolled out their ‘digital charity box’ in all Curry's stores in October 2020. This digital collection service offers customers in store the chance to make a 25p charitable donation when they pay by card or digital wallet, with Age UK the main beneficiaries.
In February 2021, we also invested in Age UK's Telephone Friendship service, enabling up to 100 colleagues to support lonely older people through telephone friendships.
Working with suppliers to support communities
Give Back with Grundig was launched in 2018 as a partnership campaign between Currys and Beko Grundig. It provides the latest kitchen tech to charities so they can help the fight against food waste and provide those in need with nutritious meals.
Over 500,000 people-in-need and 150 food related charities across the UK have benefited from the gift of amazing kitchen technology worth over £145,000. This year we continue the campaign with a target to donate £50,000 worth of tech.
“As the pandemic continues, more people are likely to need a food bank’s help. Food bank teams are working tirelessly to ensure help continues to be available. The support of Grundig and Currys PC World with their Give Back Initiative will help food banks continue to provide the lifeline of emergency support for local people in crisis, while we work in the long term to build a hunger free future. Thank you so much." - The Trussell Trust
Community fundraising is encouraged right across Currys, and each year our colleagues support many causes which resonate locally.
Our UK Retail colleagues have climbed, ran, cycled, dressed up and completed incredible challenges to raise thousands of pounds for charities important to them.
We are the leading consumer electronics retailer in the Nordics, with retail stores across Norway, Sweden & Denmark and Finland.
In Norway we work in partnership with SOS Children's Villages, focusing on their Digital Village project which aims to close the digital gap and give marginalised children and young people in Norway equal opportunities through technology. A key focus is on developing IT centers, providing access to the Internet, and promoting safeguarding competence and security online. This way, children and young people get the tools they need to succeed in the technological future.
As part of the journey to fight digital exclusion we partnered up with Stiftelsen Läxhjälpen, an organisation that helps students, particularly in vulnerable areas, to complete primary school and gain upper secondary school eligibility. The ambition with the partnership is to enhance the possibilities for more students throughout the country to be able to take part in Läxhjälpen's digital program.
In Denmark we work in partnership with Danish Peoples Aid, focusing on their project School Start Aid. Every year 65,000 children in Denmark have their first day of school. School Start Aid supports Denmark’s poorest and most vulnerable children to get a good and worthy start in their school life and education by providing technological equipment needed for a successful first day of school.
Our long-term work to increase digital equality has continued among seniors, the disadvantaged, children and youth through and donating devices. We have worked with the Finnish Federation of Settlement Houses and donated devices for digital training for those with a former criminal record. And our latest collaboration with the Ronald McDonald House Charities helped long-term sick children enjoy everyday experiences through a PlayStation game lounge.
The Elkjøp Foundation
Established in 2017 to fight digital exclusion, the Elkjøp Foundation works to raise awareness, increase knowledge, and enable access to people who are falling behind in the rapid development of technology.
Over the pandemic, Elkjøp donated technology to various charitable causes. That included women’s crisis centres, homeless shelters, young people with disabilities and senior's clubs. They also funded digital training for older people and equipped children’s hospitals with technology in Sweden.
Technology Without Obstacles
Our team at Kotsovolos have also launched 'Technology without Obstacles' to tackle digital exclusion for people with disabilities, enabling equal access for all.
In partnership with ELEPAP, a charity committed to providing lifelong support to those with disabilities, Kotsovolos is moving forward with store transformations, aiming to improve accessibility and enhance the store experience for all our customers.
Good Deed Day
In Greece, our teams spend a day every year taking part in ‘Good Deed Day,’ where they agree among themselves how they will support local causes. On average our teams complete 70 different projects each year.
Kotsovolos support low income families through the Second Home initiative, supporting circular economy. Our colleagues motivate customers to offer their second hand unused devices and donate them to families in need.