Alex Baldock

Group Chief Executive Officer +

Alex Baldock

Group Chief Executive Officer

Alex has been CEO since 2018, and is leading an ambitious transformation to build a Currys that helps everyone enjoy amazing technology. Alex was previously CEO of Shop Direct, now the Very Group (2012-18), where he led the business’s digital transformation from a catalogue retailer to the UK’s second largest e-commerce pureplay, and through four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement. Before that, Alex was managing director of Lombard (leading the turnaround of Europe’s leading asset finance company back to growth and profitability, 2008-12), and commercial director at Barclays. He started his career in strategy and operations consulting with Ernst & Young Kalchas and Bain & Company, is a scholar of Worcester College, Oxford, and a non-executive director of Electrocomponents PLC.

Assad Malic

Corporate Affairs and Strategy Director +

Assad Malic

Corporate Affairs and Strategy Director

Assad joined Currys as Group Strategy and Corporate Affairs Director in 2017, with responsibility for the group’s Corporate Responsibility, External Communications, Investor Relations and Strategy teams. He is passionate about sustainability and supporting the business in achieving its full potential. Assad is also a champion of flexible working, diversity and building a more inclusive culture.

Before joining Currys, Assad spent 20 years working as a retail equity analyst. Most recently, he worked as Director of General Retail Equity Research at Citi Group, where he was also responsible for the European Retail Equity Research Team. Prior to that he was Director of General Retail Equity Research at Credit Suisse. 

Assad has a Master’s degree in Civil Engineering from Imperial College London and a Master’s degree in Management from the London School of Economics. In his spare time, Assad sits on the British Retail Consortium Policy Board alongside representatives of other major retailers in the UK, where he lends his voice to the BRC's strategic direction in lobbying and influencing the government and the retail industry. He speaks English, Punjabi, Urdu, enjoys playing the piano and has two children. 

Bruce Marsh

Group Chief Financial Officer +

Bruce Marsh

Group Chief Financial Officer

Bruce is an accomplished business leader with more than 30 years’ experience and a strong track record in the successful delivery of large complex business transformations across rapidly changing environments. He joined Currys as Group Chief Financial Officer in July 2021, with overall responsibility for group finance, tax, treasury, planning, analysis, and strategy and property, amongst others.

Bruce was previously at multinational supermarket Tesco plc, where he served as Finance Director for UK & Ireland for six years and played a pivotal role in the business’ revitalisation. Before that, he was at home improvement retailer Kingfisher plc, where he was Managing Director of Kingfisher Future Homes and Group Strategy Director.

He also previously held a number of senior finance roles at Dixons Retail plc, working his way up from Commercial Finance Manager in 1995, through to Regional Finance Director in 2008.

Bruce is passionate about the retail industry, the use of data and analytics to drive performance and streamlining organisations, and has extensive experience leading high-quality finance teams, maintaining robust financial controls and improving planning and performance.

Bruce lives in Hertfordshire with his wife and has two adult sons.  His main passions are sport, particularly golf and football, as well as travel.

Ed Connolly

Chief Commercial Officer +

Ed Connolly

Chief Commercial Officer

Ed joined Currys in May 2020, having gained over twenty years of commercial experience in the retail industry from several leading household names like John Lewis, Tesco and Kingfisher.

At Currys, Ed is responsible for Purchasing, Sourcing and Stock Control, Marketing, Services, Credit and our own mobile network, iD.

Before joining Currys, Ed was Group Strategy Director & Director of Ventures at the John Lewis Partnership where he launched a number of innovative, digital and customer-focussed propositions. He also held various other senior commercial leadership roles at John Lewis including that of Commercial Director on the JL Management Board and, before that, Buying Director of both the Fashion & Beauty and the Electricals & Home Technology trading divisions.

Ed lives in North London with his wife and daughter.  In his spare time he enjoys anything sport related, most notably football, tennis, squash and running.  He is also obsessed with technology, especially smart home tech and over the years has amassed an armoury of small kitchen gadgets.

Erik Sønsterud

CEO International +

Erik Sønsterud

CEO International

Erik is the CEO of Currys plc's International business, with overall responsibility for the company's Nordic and Greek business. He is passionate about leading transformation across the business in order to achieve the ultimate customer satisfaction levels for all our international brands.

Prior to this, Erik served as CFO and Head of Strategy for Elkjøp, where he played a big part in the Nordics and International teams' success in the past few years. Erik has led the development and overseen the performance of the business' Nordics strategy, including an increased focus on making products affordable via Credit and customers enjoying products throughout their life via Services.

Erik is a seasoned business leader and has worked across the world in several CFO roles, overseeing both strategy and performance. As CFO of Møller Mobility Group, the largest automotive car distributor and retailer in the Nordics, he led a major business transformation, restructuring a joint venture with Volkswagen Financial Services which moved the strategy from just selling products to helping customers afford and enjoy the right products and services for them. Before that, he was a partner at the consulting firm PwC.

Erik has a Master's degree in Economics and State Authorized Public Accountancy. In his spare time, he sits on the board of Coop Denmark as an non-executive member. He has two sons, with whom he enjoys cross country skiing, mountain biking and running.

Lindsay Haselhurst

Chief Supply Chain Officer +

Lindsay Haselhurst

Chief Supply Chain Officer

Lindsay joined Currys as Chief Supply Chain Officer in January 2020, with overall responsibility for building exceptional supply chain and end-to-end customer experience. She is passionate about putting customers first and has a proven track-record in taking supply chain operations to the next level and developing a truly brilliant end-to-end customer experience.

Lindsay joined Currys from international home improvement company Kingfisher plc, where she built the group supply chain function from scratch as Global Supply and Logistics Director. Before that, Lindsay was Supply Chain & Operations Director at Screwfix, where she played a central role in the business’ impressive growth in sales, profitability and customer satisfaction, through a step-change in the supply chain’s capacity and performance, and through an industry leading customer proposition.

She has also held a number of senior roles at logistics giant Wincanton and started her career in various roles at Unipart and Tibbett & Britten. She is a recognised leader in international supply chain, logistics and retail with 20+ years’ experience developing strong relationships with suppliers and building customer-centric supply chains internationally.

She holds a diploma in Management & Business Administration from Henley Business School. In her spare time, Lindsay sits on the board of Trustees of the Screwfix Foundation. She speaks fluent French, enjoys travelling, playing golf, eating out and has two teenage sons.

Mark Allsop

Chief Operating Officer +

Mark Allsop

Chief Operating Officer

Mark joined Currys in January 2020 as Chief Digital Officer. In May of the same year he was appointed Chief Operating Officer, with responsibility for leading the business’s omnichannel customer experience strategy. He is passionate about making it easy to shop for our customers, irrespective of channel and however and wherever they choose to do so. To fulfil this requirement, Mark is focused on implementing the latest technology and innovation to meet changes in customer behaviour as well as leveraging data to build deep customer relationships in order to ultimately improve the shopping experience and increase levels of customer satisfaction. 

Prior to joining Currys, Mark was Chief Digital Marketing and Information Officer at global entertainment and theme park operator, Merlin Entertainments, where he oversaw the ecommerce, B2B trade and technology strategy and drove global online revenues. Before this, Mark spent seven years as Vice President and CIO EMEA of Sony Pictures, where he was responsible for setting the strategic direction of the IT function. During his tenure he oversaw the digitisation of the group to support non-linear TV and increased digital integration with Netflix and Amazon as well as supporting the commercial and technology integrations of over 30+ production companies into the Sony Pictures Group. These achievements built on the skills developed at NBC Universal and Volkswagen Group, where he started his career. 

Mark has a Bachelor’s degree in Executive Leadership and Modern Languages from the University of Bradford and IMD Business School (Lausanne) and speaks German and Russian. He has lived in Paris, Berlin, Cape Town, Los Angeles, Tokyo and Sydney, and currently lives in London with his wife and three children. 

Nigel Paterson

General Counsel & Company Secretary +

Nigel Paterson

General Counsel & Company Secretary

Nigel Paterson is General Counsel & Company Secretary of Currys, a position he has held since his appointment in April 2015. He leads Legal, Governance & Risk (LGR) comprising the Group's legal, company secretarial, compliance, risk management and pensions teams. 

Nigel has a strong background in UK and international telecoms through 15+ years’ experience gained through senior legal roles at BT Group plc before joining Currys, including General Counsel of BT’s Consumer division, Head of Competition and Regulatory Law, and Vice President and Chief Counsel for UK and Major Transactions, BT Global Services. 

Prior to this, Nigel was engaged as Legal Counsel at ExxonMobil International Limited. He trained and qualified as a solicitor with the international law firm, Linklaters, before serving as a solicitor in its Corporate team. He was included on Legal Business’ General Counsel Powerlist in 2019 and 2016. 

Nigel has a MA in Classics from the University of Oxford, and an MBA from the Open University. In his spare time, Nigel enjoys playing tennis, hill walking, going to the theatre and watching Arsenal. Nigel has two children – Jack and Maya, both now studying at university.

Paula Coughlan

Chief People Officer +

Paula Coughlan

Chief People Officer

Paula is Currys' Chief People Officer, a role she has held since 2019, when she joined with the ambition to build and lead a world-class People Team that could shape and drive the business' cultural transformation. This team now also provides vital counsel to the CEO and the Executive Committee. 

Paula has extensive experience in managing global transformation programmes and organisational design having amassed over two decades of HR experience. She is passionate about developing and attracting top talent, enabling the success of happy, engaged and skilled colleagues and a champion of flexible working.

Before joining Currys, Paula held several leadership roles at McDonald's. Most recently, she was Global Chief People Strategy Officer, where she was responsible for nearly two million colleagues and had a global remit that spanned the business' youth opportunity programme, employer reputation, digital engagement, change management, organisational design and people analytics and insight. Prior to this, Paula was Chief People Officer for Europe and the International Lead Markets. Before her career at McDonald's, Paula held a range of senior people roles at PepsiCo in the UK and Europe.

She began her career as a HR Manager after graduating from the University of Cardiff with a Bachelor’s degree in Law and a Postgraduate Diploma in Legal Practice from the University of Birmingham. She lives in London with her partner and two children.