Alex Baldock

Group Chief Executive Officer +

Alex Baldock

Group Chief Executive Officer

Alex has been CEO since 2018, and is leading an ambitious transformation to build a Currys that helps everyone enjoy amazing technology. Alex was previously CEO of Shop Direct (2012-18), where he led the business’s digital transformation from a catalogue retailer to the UK’s second largest e-commerce pureplay, and through four consecutive years of record growth in sales, profits, customer satisfaction and colleague engagement. Before that, Alex was managing director of Lombard (leading the turnaround of Europe’s leading asset finance company back to growth and profitability, 2008-12), and commercial director at Barclays. He started his career in strategy and operations consulting with Ernst & Young Kalchas and Bain & Company, and is a scholar of Worcester College, Oxford.

Assad Malic

Corporate Affairs and Strategy Director +

Assad Malic

Corporate Affairs and Strategy Director

Bruce Marsh

Group Chief Financial Officer +

Bruce Marsh

Group Chief Financial Officer

Ed Connolly

Chief Commercial Officer +

Ed Connolly

Chief Commercial Officer

Erik Sønsterud

CEO International +

Erik Sønsterud

CEO International

Lindsay Haselhurst

Chief Supply Chain Officer +

Lindsay Haselhurst

Chief Supply Chain Officer

Mark Allsop

Chief Operating Officer +

Mark Allsop

Chief Operating Officer

Nigel Paterson

General Counsel & Company Secretary +

Nigel Paterson

General Counsel & Company Secretary

Paula Coughlan

Chief People Officer +

Paula Coughlan

Chief People Officer