We are a leading omnichannel retailer of technology

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 719 stores in 6 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

In the UK & Ireland we trade as Currys and in the UK we operate our own mobile virtual network, iD Mobile. In the Nordics we trade under the Elkjøp brand. We’re the market leader in all markets, able to serve all households and employing 24,000 capable and committed colleagues.

The leading omnichannel retailer of technology products and services in the UK&I. Customers can turn to Currys for all their tech needs, interacting with some of the 14,500 Currys colleagues in stores, online, over the phone and on the doorstep.

Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone merged to become Currys in 2021. A new brand with a familiar name and a bold new look, committed to making it even easier for everyone to enjoy amazing technology.

298
Stores
23%
2023/24 UK Market share

Elkjøp is the leading consumer electronics retailer in the Nordics, with retail stores across Norway, Sweden, Denmark and Finland, in addition to franchise operations on Greenland, Iceland and the Faroe Islands.

As in the UK, 9,800 colleagues work together to help everyone enjoy amazing technology; helping customers to stay connected, be more productive working from home or away, stay fit and healthy, and learn and play. Outside of Norway, Elkjøp operates under the El Giganten brand in Denmark and Sweden and the Gigantti brands in Finland.

421
Stores
28%
2023/24 Nordic Market share

iD Mobile is the multi-award-winning mobile network from Currys plc. iD provides customers with 99% coverage and offers speedy 5G, powered by the Three network (voted the UK’s fastest 5G network, 4 years in a row).

Not only is the price of iD’s SIM only plans fixed, meaning no annual price rises, but they’ve also been endorsed by Which? as 'Great Value' 2 years in a row, whilst the network has been recognised by customers and industry alike, winning awards for Data, Value, Roaming and Customer Service. This includes being voted 'Best Network for Roaming' and 'Best Value Network' by Trusted Reviews and winning 'Best Network for Data' and 'Best Contract Value for Money' at the Uswitch Telecoms Awards 2024. Now that’s Mobile Done Right!

2m
Subscribers (achieved in Oct 2024)
9%
Market Share