Our History

The business has changed a lot in 130 years but our desire to help everyone enjoy amazing technology has remained consistent, from bikes and gramophones a hundred years ago, to drones and virtual reality today.


1884: Henry Curry founded Curry Cycle Co, a bicycle-building business.

1927: After growing and diversifying the business to sell gramophones, toys and radios, as well as bicycles, Currys floats on the stock market.

1937: Charles Kalms, opens the first Dixons photo studio in Southend.

1962: Dixons lists on the London Stock Exchange.

1984: Acquisition of Currys Group by Dixons Retail.

1989: Carphone Warehouse was founded by Charles Dunstone to provide the UK with the very latest in new car-phone technology. As mobiles took over, Carphone Warehouse grew into the UK’s trusted independent source of mobile phones, accessories and advice.

1994: The first Dixons Travel opens at Heathrow Airport, followed by more airport stores across the UK, providing travellers with the latest tech at the lowest prices, along with all the last-minute tech essentials needed for their journeys.

1999: Acquisition of Norwegian-listed Elkjop Group.

2000: Carphone Warehouse lists on London Stock Exchange.

2001: Launch of currys.co.uk.

2010: Carphone's broadband business, TalkTalk, is separated from the parent company - Carphone Warehouse Group PLC is listed.

2014: Dixons and Carphone Warehouse complete their merger and a new company is born: Dixons Carphone. With its Carphone Warehouse, Currys PC World and Dixons Travel brands, Dixons Carphone becomes the UK’s no.1 tech retailer, providing customers with amazing technology from mobiles to smart TVs, along with expert advice online and in store.

2015: iD Mobile launches – Dixons Carphone’s personalised UK & Ireland mobile virtual network.

2015: Rollout of 3-in-1, Currys, PC World and Carphone Warehouse stores.

2017: Dixons Carphone launch Team Knowhow, a dedicated service brand to support colleagues and customers across all its customer-facing brands – providing delivery, care, repair and expert advice to keep life running smoothly.

2018: Group Chief Executive, Alex Baldock, launches a new strategy around the vision: We Help Everyone Enjoy Amazing Technology together with a colleague share scheme that gives 30,000 colleagues more than £1,000 company shares to ensure they are engaged and vested in the success of the strategy.

2020: Dixons Carphone continues its transformation, innovating through the pandemic with services such as ShopLive! and drive-thru click and collect to continue to help millions of customers enjoy the technology that’s playing an ever more important role in their lives.

2021: Dixons Carphone PLC becomes Currys PLC, with previous UK consumer-facing brands Currys PC World, Carphone Warehouse and Team Knowhow all consolidating into one UK brand, "Currys". Nordic and Greek businesses continue to trade under the Elkjop and Kotsovolos banners respectively. The transformation continues, with the launch of a new UK mobile offer giving transparency and flexibility to customers.