Choose, Afford, Enjoy for Life
Our business model is to help everyone to choose, afford and enjoy technology.
Customers are at the heart of everything we do. We work constantly to improve the customer experience and deliver value for all stakeholders.
Choose
We help customers choose the right technology, across a huge range of products through our stores or online. Our capable and committed colleagues provide expert face-to-face advice to help customers make the right choice.
- Right products: Large and relevant range of products including more sustainable products in every market. Our strong relationships with suppliers are key here.
- Expert advice: Our 24,000 colleagues who help customers make the right and most sustainable choice.
- Omnichannel: We help customers choose the right technology, from the best range of products in stores or online.
- Demonstration: We inspire customers to discover technology, through demo in stores and online.
- Easy: When customers know what they want, we make it easy for them to get it.
Afford
Customers find technology exciting but expensive. We help everyone afford the technology they need. We can spread the cost of tech through the responsible use of credit.
Enjoy for Life
We are uniquely positioned to help customers enjoy their tech throughout their life, and by doing so we drive relationships that are long-lasting and more valuable to our customers and to us.
- We help you get started
- We help give your tech longer life
- We help you get the most out of your tech
