Choose, Afford, Enjoy for Life

Our business model is to help everyone to choose, afford and enjoy technology.

Customers are at the heart of everything we do. We work constantly to improve the customer experience and deliver value for all stakeholders.


We help customers choose the right technology, across a huge range of products through our stores or online. Our capable and committed colleagues provide expert face-to-face advice to help customers make the right choice.

  • Right products: Large and relevant range of products including more sustainable products in every market. Our strong relationships with suppliers are key here.
  • Expert advice: Our 28,000 colleagues who help customers make the right and most sustainable choice.
  • Omnichannel: We help customers choose the right technology, from the best range of products in stores or online.
  • Demonstration: We inspire customers to discover technology, through demo in stores and online.
  • Easy: When customers know what they want, we make it easy for them to get it.

Customers find technology exciting but expensive. We help everyone afford the technology they need. We can spread the cost of tech through the responsible use of credit.

Enjoy for Life

We are uniquely positioned to help customers enjoy their tech throughout their life, and by doing so we drive relationships that are long-lasting and more valuable to our customers and to us.

  • We help you get started
  • We help give your tech longer life
  • We help you get the most out of your tech

Competitive strengths

Value creation for stakeholders

Our business is cash generative and we ensure sustainability of this cash generation through considered capital deployment.

Customers need the amazing technology we sell to keep connected, healthy, productive and entertained. Helping them choose from the vast range of products and making sure they can get the most out of it is at the heart of what we do.

We can only keep our customers happy if we have happy colleagues. Paying colleagues fairly and building
skills for life are essential to our long term success.

Our scale and our stores provide an omnichannel customer experience that our suppliers can find nowhere else, and because of that we have strong relationships with all the major manufacturers.

We care for the world around us. We are proud to be a leading retail repairer and recycler of tech in all our markets. We will reduce our impact on the globe while investing in our communities and good causes.