Currys Connected Media

The next-generation retail media network from the UK’s leading technology retailer.

With Currys Connected Media, brands and their media agencies can now harness the unique reach of the UK’s largest omnichannel technology retailer.

Currys Connected Media turns our 24% market share of the UK tech market – and the deep pool of first-party customer insights that comes with it – into a tool that allows brands to understand and influence millions of customers online and in-store.

At a time when conventional advertising networks continue to grapple with fast-moving privacy changes, declining TV ratings and the phasing out of third-party cookies, brands are turning to first-party data, insights and channels – such as those held by retailers – to more purposefully engage customers.

And with Currys Connected Media, we’re providing you with some of the most insightful data and powerful channels in the industry, from our 301-strong store estate to currys.co.uk serving millions of unique daily visitors, all coming together to enable you to reach the 80% of UK households that are Currys customers.

80 %

of UK households are Currys customers

301

physical stores + a website with millions of visitors

retail media network to reach them all

How does it work?

Currys Connected Media brings together a number of digital advertising solutions and supercharges them with Currys' first-party customer data.

Partnered brands can use the Tech Insights platform to turn this first-party data into actionable insights that shed light on what customers will be shopping for, where and when.

Brands can then use our powerful advertising vehicles Tech Hunters and Tech Buyers to engage and influence these customers either offsite, onsite or in-store.

With 80% of UK households recently shopping at Currys, Currys Connected Media offers unprecedented insights into the nation’s tech buying habits, as well as the market-leading tools to reach them.

Together, this means brands can unlock the ability to anticipate Currys’ customers' current and future needs, understanding which categories and products they will be shopping for and when.

The Currys Connected Media process

At the base of Currys Connected Media sits Tech Insights, a platform which transforms Currys’ first-party customer data into actionable insights for Currys and partners.

Partner brands accessing the platform can also be supported with in-house consultancy provided by Circana’s industry-leading data and insight experts to deep dive into a range of topics including ranging, pricing and customer insights.

Together, this means brands can unlock the ability to anticipate Currys’ customers current and future needs, understanding which categories and products they will be shopping for and when.

Crucially, Currys Connected Media then gives brands the tools to act on these insights through its cutting-edge advertising vehicles Tech Hunters (offsite) and Tech Buyers (onsite).

Tech Hunters is built on first-class technology from Epsilon (a Publicis agency) to increase the reach available to Currys’ brand partners across the open web.

That means tech-hunting, in-market Currys customers can now be meaningfully engaged by brands no matter where they are browsing. High-impact ad formats such as Connected TV, Display and Video offer incredible cut-through and provide a direct link back to a brand’s marketing investment.

In addition, Tech Hunters gives Currys’ brand partners the ability to use real-time, SKU-level data to deliver more relevant messages and transparent measurement to tie digital campaigns to in-store sales.

With over 300 stores across the UK, brand partners can also unlock valuable in-store advertising prompts, with a dynamic range of ad spaces available across thousands of screens in stores and radio placements on the way.

Tech Buyers – Currys’ onsite retail media capability – brings brands closer to the point of sale through ad placements such as sponsored product ads on search, category, and product detail pages.

Built on Criteo’s Retail Media Platform, these highly relevant ads, delivered right before the digital check-out, target those closest to buying and excel at driving higher conversion and return on ad spend.

Advertising placements geared towards boosting brand awareness and consideration will also be available, with display and video ads on higher traffic pages coming soon.

Discover how leading TV manufacturer Hisense is leveraging the Currys Tech Insights platform to drive results and a data-driven understanding of ROI.

Fastest Growing TV Brand

Tech Insights use cases

How Hisense Used Currys Tech Insights to Boost Home Cinema Sales Demonstrating marketing ROI with Currys Tech Insights

Updates from the team

Get in touch

For further updates on new solutions, customer success stories and information on how Currys Connected Media can support your brand to understand, reach and engage in-market Currys customers, email:

[email protected]