Our multi-award-winning MVNO
iD Mobile is a multi-award-winning, value focused mobile virtual network from Currys; offering some of the best value phone and fixed-price SIM only plans on the market. Running on the Three network, iD has 99% 4G coverage1 and speedy 5G.
iD’s SIM only plans have been recognised by Which? as 'Great Value' 3 years in a row, whilst the network has been recognised by customers and industry alike, winning awards for Data, Value, Roaming and Customer Service. This includes being voted 'Best Network for Roaming' and 'Best Value Network' by Trusted Reviews, and winning 'Best Network for Data' and 'Best Contract Value for Money' at the Uswitch Telecoms Awards 2024*.
* Voted Best Network for Roaming by Trusted Reviews readers April 2023. Roaming comparison versus all UK networks offering for new subscribers across all plans April 2023.
2.2 m+
Subscriber Base
+ 26 %
Growth Year-on-Year
The iD Proposition
iD Mobile stands out as a leader in the value-driven MVNO space, catering directly to the needs of price-conscious customers who value affordability without compromising on features, benefits, or service quality.
iD Mobile launched in May 2015, and has been shaking up the mobile market ever since. Focus continues to be on providing exceptional value to customers by delivering some of the most competitive prices available, with amazing benefits as standard across all plans, at no extra cost.
The team follow a strict philosophy of doing the things that really matter, brilliantly. This forms the backbone of the brand's tagline: "Mobile done right".
99% coverage.
Speedy 5G.
Roam free.
Data Rollover.The iD Mobile Growth Story
- May 2015
iD Mobile is unveiled by Carphone Warehouse on 12th May 2015
- June 2017
The network adds inclusive roaming in 50 international destinations, an offering which continues to date
- July 2017
Launched plan simplification, offering all features on all plans
- February 2018
Launched Wi-Fi and VOLTE calling
- March 2018
Launched the iD Community
- June 2019
Reached 1 million Subscribers
- April 2021
iD launched the UK’s fastest 5G
- February 2023
Google Reviews & Trustpilot 4 Stars
- March 2024
Launched the new iD App
- April 2024
Launched eSIM
- October 2024
Reached 2 million Subscribers
- April 2025
iD recognised by Which for ‘great value’ three years running
- May 2015
- June 2017
- July 2017
- February 2018
- March 2018
- June 2019
- April 2021
- February 2023
- March 2024
- April 2024
- October 2024
- April 2025
Success Stories
We’ve acquired over 2 million subscribers and counting who get fantastic plan features and great value versus the major networks!
If you didn’t know already, iD Mobile are a multi-award-winning virtual network! They’ve been voted ‘Best Network for Data’ and ‘Best Contract Value for Money’ in the 2024 Uswitch Telecom awards. Plus, they’ve been recognised by Which? three times in a row for their ‘Great Value’ SIM only plans. But wait! There’s more. They’re also Trusted Review's ‘Best Network for Roaming’ and ‘Best Value network’.
iD Mobile are highly rated with a 4-star rating on Trustpilot, Google and Feefo.
Latest news
News & MediaT&Cs
1. Our 4G network covers 99.8% of the UK outdoor population.
2. 30GB limit if your UK allowance is 30GB or more. Roaming subject to fair usage & open data policies. Roaming comparison versus all UK network offerings for new subscribers across all plans - April 2023
3. Average saving is based on pricing of a new 24-month handset contracts, 21st February 2025 and 16th May 2025. iD Mobile were cheaper for 99.4% of times we were able to directly compare the total cost of ownership of the deal on idmobile.co.uk s. the network's direct price (Vodafone, O2, EE and Three). Match criteria uses the same handset, minutes, texts and data combination. Comparing sample of 6812 price comparisons. Total cost of ownership is calculated by: monthly cost x 24 + upfront cost - cashback. For verification see idmobile.co.uk/averagesave.
4. Voted Best Network for Roaming by Trusted Reviews readers April 2023. Roaming comparison versus all UK networks offering for new subscribers across all plans April 2023.