Currys PC World launches flexible and transparent mobile offering

Today, Currys PC World, the UK’s largest technology and services retailer announces the launch of its new mobile offering, an exciting market-first mobile shopping experience, empowering customers to take control when purchasing a mobile plan, device, and accessories at currys.co.uk/mobile.

Currys PC World’s new mobile offer is rooted in enabling customers to create a completely tailored package that is in line with their ever-changing mobile needs, as well as their budget. It signals a fresh and flexible approach to mobile ownership, with consumers able to package up a device, multi-network connectivity, and accessories in a way like never before – and then spread the cost via flexible payment options.

The new mobile offering has been two years in the making and follows feedback from Currys PC World’s colleagues on the challenges customers tell them they face when looking for a new mobile package.

In addition to this, customer research by Currys PC World has found that 93% of its customers want to see a mobile offering that gives them greater value, package flexibility and transparency of cost. A key gripe being the inflexibility of contracts with customers stating that they would rather have more control as to how long their plan length is.

The move also comes as the way customers utilise phones and connectivity are changing, and many Brits are holding onto devices for longer. UK mobile phone users are using more data than ever before, consuming an average of 34% more data last year compared to the one previous*. An increase driven by more people using their mobile network to connect to the internet via computers and laptops, as well as streaming movies and gaming.

Building a package will be easy for customers through the new mobile offer. A customer can choose an iPhone 12, pair it with 100GB data from iD Mobile, and then add on AirPods and an Apple Watch 3, resulting in a fully loaded plan for less than £45 per month, with no upfront cost.***

Currys PC World’s new mobile offering, launching online today, boasts four key features for customers:

See through plans with no hidden charges
Separate pricing means customers will always know what they are paying for when it comes to handsets and connectivity. SIM and hardware will be completely unbundled, so again customers can clearly see where their cash is going.

Flexibility to build your own plan
Currys PC World’s flexible monthly payment options help customers to spread the cost while getting and paying for exactly what they want, when they want.** Every element of the plan is independent, enabling customers to build a package that’s right for them. They set their monthly budget based on plan length, handset repayments and the amount they paid upfront, meaning there’s no easier way to pay for their mobile, SIM and tech accessories and no nasty surprises further down the line.

The full package of mobile accessories all in one plan
Option for customers to build plans that include accessories and to then add these to their monthly bill, to spread the cost.

The new mobile offer will be underpinned by market leading deals, from Currys PC World’s exclusive multiyear partnership with Vodafone, ongoing partnership with Virgin Media, and deals from Dixons Carphone’s own award-winning mobile virtual network operator – iD Mobile powered by Three.

Ed Connolly, Chief Commercial Officer at Dixons Carphone comments:
“We exist to help everyone enjoy amazing technology, and for many of our customers, a mobile phone is the most important and most used piece of tech in their lives. That’s why today, we’re excited to bring our new mobile offer to market, with flexible plans and transparent pricing, giving customers great value when it comes to purchasing mobile devices and plans.

“While our habits and needs change, often mobile contracts don’t, with the majority of consumers locked into lengthy and expensive agreements. With customers holding onto their devices for longer, we know that finding the right handset and SIM can be a real struggle.

“We’ve really listened to our customers and have also applied many learnings from the last 12 months. The result being a more agile and nimble mobile offering that truly reflects how people want to phone-shop in today’s post-pandemic world - a flexible, transparent, and great value offering.

“Customers can now curate the exact plan they want and will only pay for what they need, so no unexpected costs.”

The new mobile offer launches on www.currys.co.uk today, as part of the plan to move from four brands, in the UK, to one – Currys. This will be followed by a roll-out to stores early 2022.

-ENDS-

For further information, please contact:
Corporate enquiries / Dixons Carphone press office: [email protected]
Consumer enquiries / M&C Saatchi Public Relations: [email protected]

*Ofcom Communications Market Report 2020.

** Includes a Your Plan flexible credit account. Future purchases at 24.9% APR representative (variable). Offer available online only. Not currently available for existing Your Plan account holders. Different offers may be available in store vs online. Credit available on online purchases of Mobile Phones and Accessories from £170. Exclusions apply. 18+. Credit subject to status. T&C’s apply. DSG Retail Limited is a credit broker for Creation Consumer Finance. Authorised and regulated by the Financial Conduct Authority.

*** Based on a 24 month airtime contract and 36 month credit agreement.

About Dixons Carphone

Dixons Carphone plc is a leading omnichannel retailer of technology products and services, operating through 864 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing over 22,000 capable and committed colleagues in the UK & Ireland and approximately 32,500 globally across the Group. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.

Our brands include Currys PC World in the UK & Ireland as well as Carphone Warehouse and iD Mobile in the UK, where our services are provided through Team Knowhow; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece.