• iD Mobile to launch a variety of initiatives in February to help support its most vulnerable customers during the pandemic
  • Unlimited calls, texts and data scheme for NHS workers
  • Unlimited minutes scheme for customers aged over 70
  • Working with the Government to offer unlimited data to disadvantaged children learning from home
  • Free-rated data access to official NHS Test & Trace apps

Today, iD Mobile announces a variety of new and re-established Covid-19 initiatives to help vulnerable customers and NHS workers during the ongoing Covid-19 pandemic, set to go live in February.

With the nation’s parents facing homeschooling set-ups over the coming months, iD Mobile will be stepping in to help families manage with increased internet and mobile data usage, and their associated costs. The network provider is working with the Government to offer unlimited data to disadvantaged children struggling to get connected with their school and access their e-learning. The scheme will run from February until 31st June 2021.

In addition, to show their gratitude and appreciation for their ongoing service, iD Mobile will also re-introduce its scheme for NHS workers – offering unlimited data, calls and texts for NHS staff until 30th April 2021. NHS workers can and register with their NHS email address and iD Mobile number to qualify. NHS workers who previously registered for this offer with iD Mobile in 2020 and remain on the network will have the offer automatically added.

For customers over the age of 70, iD Mobile will also be assisting those who might be feeling isolated in the ongoing lockdown period. The network provider is offering unlimited minutes to customers aged 70 and over, who can benefit from the scheme until 30th April 2021.

And finally, a host of official Covid-19 apps have already been free rated by iD Mobile to ensure the safety of its customers. These include the ‘NHS COVID-19‘ app for customers in England and Wales, as well as the ‘HSC StopCOVID NI’ app for customers in Northern Ireland.

Lewis Henry, Head of Customer and Marketing at iD Mobile, said: “The ongoing Covid-19 pandemic has been a struggle for so many people across the UK, especially for those most vulnerable – children and the elderly. The uncertainty of the ongoing lockdown period has presented financial and mental strains for so many of us, so to be able to ease some of that burden for our customers was something everyone at iD was behind.

We’re proud to be lending a helping hand to those who need it most; from families bearing the burden of homeschooling and keeping children entertained, to over-70s who are isolated and looking to connect with their loved ones. We hope that these initiatives help to assist in easing these stresses and help our customers feel supported throughout the coming months.”

To find out more, customers should consult the Covid-19 support page on the iD Mobile website here, which will be regularly updated to show when these initiatives will go live.


For more information, please contact M&C Saatchi Talk on: [email protected]

About iD Mobile
Launched in May 2015, iD Mobile UK is Dixons Carphone’s network operator and runs on the Three network. Its plans are amongst the best value in the UK, covering flexible SIM only deals and the latest flagship smartphones.

iD Mobile UK is built around its customers and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam like at home in 50 destinations at no extra cost.

In 2020, iD Mobile was recognised as a Which? Recommended Provider for Mobile Networks, due to being both rated highly by the public and for having products that meet the high standards of Which? researchers.

About Dixons Carphone
Dixons Carphone plc is a leading omnichannel retailer of technology products and services, operating through 939 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.

We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 24,000 capable and committed colleagues in the UK & Ireland and 36,000 globally across the Group. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.

Our brands include Currys PC World and Carphone Warehouse in the UK & Ireland and iD Mobile in the UK; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece. Our Dixons Travel brand has a presence across several UK airports as well as in Dublin and Oslo, and our services are provided through Team Knowhow.

For more information about Dixons Carphone plc, and to sign up to media alerts, please visit: dixonscarphone.com Follow us on twitter: @dixonscarphone