- 5G now available on iD Mobile
- iD Mobile officially launches 5G availability across the UK
- Supporting the launch of 5G will be iD Mobile’s first TV advertisement, as well as a sponsorship of ‘Friends’ on Channel 5 and Comedy Central
Today, iD Mobile – the mobile virtual network operator (MVNO) from Dixons Carphone – announces that it has launched 5G capabilities for all new and existing customers across Pay Monthly, SIM Only and Pay As You Go.
With iD Mobile running on the Three network, who are at the forefront of UK 5G, customers with selected compatible devices can benefit of speeds up to 9x faster than 4G: meaning downloads, hi-res streaming, and online gaming, will be faster and sharper than ever before. And, with the Three network having more usable 5G spectrum than the other UK networks, customers will also benefit from better connectivity across 5G, 4G and 3G, even in times of peak demand.1
In order to enjoy the benefits of the 5G network, customers will need to have a 5G ready device that that has been updated with iD Mobile’s 5G carrier settings. Many of many of the major players – such as Apple, Samsung, and Huawei devices - are ready to go. However, there are a small handful of 5G ready devices yet to update their carrier settings to support iD’s 5G network, which iD are working hard to get ready in the coming weeks.
iD Mobile’s 5G capabilities are currently available in over 265 locations across the UK and over 1,500 active sites, with more due to be added this year as part of Three’s £2bn network and IT infrastructure investment. As 5G is an expansion, rather than a replacement for 4G and 3G, customers who don’t have access to 5G just yet will still receive great connection across the whole of the UK through both the existing 3G and 4G networks.
To coincide with the launch of 5G, iD Mobile will also be ramping up their marketing efforts – with their first foray into linear TV advertisements, as well as a 4-month sponsorship of ‘Friends’ on Channel 5 and Comedy Central. The sponsorship will see iD Mobile branded idents ranging from 5-15 seconds at the opening and closing credits, as well as either side of the center ad breaks. Viewers will first see the iD Mobile idents on Channel 5, airing 12 episodes on the weekends from July through to the end of September. Sponsorship on Comedy Central will then go live in September, airing throughout the day with a minimum of 100 episodes per week, through to the end of October.
Adam Dunlop, Managing Director at iD Mobile said: “At iD Mobile, we’re continuously looking to develop and evolve to ensure that we offer the best mobile experience for our customers, and the launch of 5G is a really exciting step for us. Our ambition is to be the best network for data in terms of value and flexibility and the 5G rollout plays a key part in making sure that we achieve that. Three UK are at the forefront of the 5G revolution, and our customers will benefit from the amazing speeds and connectivity offered by the network; meaning they can stay connected with friends and family – and to the things they love – for longer.
We’re also excited to be supporting the launch of 5G with more ambitious marketing efforts. Although we’ve been present on-screen through various TV sponsorships in the past – our first TV advertisement is a logical, yet exciting, milestone for us. We’ll also be building upon our tried and tested approach of sponsorships, by associating ourselves with ‘Friends’. This sponsorship will help us build further awareness of the iD brand, reaching people of all ages at scale at a key period of the year, as we put our 5G offer to market.”
Darren Purkis, Chief Financial Officer at Three said:
“We are delighted to launch 5G on iD Mobile and provide their customers with access to our spectrum leading 5G network. iD is an integral part of our wholesale strategy and providing access to the latest network technology helps to underpin the future growth of our wholesale business. We look forward to growing our partnership, with 5G playing a key role”
For more information on iD Mobile’s 5G offering, please visit www.idmobile.co.uk.
-ENDS-
For more information, please contact M&C Saatchi Talk on: [email protected]
- Three have more usable 5G spectrum than anyone else with 140MHz of 5G spectrum the only UK mobile network to have over this amount. As of release date, other networks have no more than 90MHz of 5G spectrum. Three recently acquired 20MHz of low band spectrum further strengthening the network capacity and coverage.
- 5G devices that have not been purchased via iD Mobile are not guaranteed to receive iD’s 5G network coverage, as manufactures may not have updated their network carrier settings across all of their devices. Devices sold by iD that have not had their carrier settings updated by the manufacturer are as follows:
· Samsung A32
· Samsung A52
· Oppo Find X3 Series
· Oppo Reno 4 Series
About iD Mobile
Launched in May 2015, iD Mobile UK is Dixons Carphone’s network operator and runs on the Three network. Its plans are amongst the best value in the UK, covering flexible SIM only deals and the latest flagship smartphones.
iD Mobile UK is built around its customers and puts them firmly in control – they can cap their monthly spend, roll over unused data to the next month, and even roam like at home in 50 destinations at no extra cost.
About Dixons Carphone
Dixons Carphone plc is a leading omnichannel retailer of technology products and services, operating through 829 stores and 16 websites in 7 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 35,000 capable and committed colleagues across the Group. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s operations are supported by a sourcing office in Hong Kong, state-of-the-art repair facilities and an extensive distribution network, enabling delivery to stores and homes.
Our brands include Currys PC World the UK & Ireland and Carphone Warehouse and iD Mobile in the UK where our services are provided through Team Knowhow; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece.