iD Mobile is celebrating a decade of delivering unbeatable value with the launch of iD Perks, a new platform offering big discounts and perks for customers.
Launched in 2015 and powered by Three’s network, iD Mobile began its journey with market-first features like free Data Rollover and more inclusive Roaming destinations than any other network (50), making mobile plans more flexible and affordable. Now, as it marks this milestone, the network is going a step further with its loyalty platform, iD Perks, giving customers access to discounts and special offers from brands they love.
A Decade of Great Value
Over the past ten years, iD Mobile has grown to serve more than 2.1 million customers, many of whom have been with the network since the beginning. Along the way, it has introduced innovative features and flexible plans that put control in the hands of its customers.
Some key highlights from the past decade include:
- Over 2.1 million currently active subscribers with nearly 50,000 customers staying for nine years or more
- Strong SIM-only growth, with more than 1.8 million contracts sold
- Award-winning value, recognised by Which?1 and uSwitch2 for great deals and customer satisfaction
Introducing iD Perks
As part of the 10-year celebrations, iD Perks is designed to give something back to both long-term and new customers. With easy access via the iD Mobile app and website, the platform will offer hundreds of deals and discounts across top brands, including Booking.com, The AA, Morrisons and Disney, as well as special iD Mobile anniversary offers, such as discounts on select purchases and bonus perks.
While rewards schemes are usually reserved for the UK’s biggest networks and are often tied to a single retailer, iD Perks opens up a wider world of value. It offers perks and discounts across a broad range of high street brands, giving customers more choice in how they benefit.
It’s also a rare offering in the value mobile market. Few challenger networks provide anything similar, and iD Mobile’s connection to Currys gives it a unique edge, combining the agility of a low-cost provider with the backing of a trusted UK tech retailer.
Looking Ahead
iD Mobile’s journey has always been about delivering more than just low prices, it’s about making every day mobile use easier, smarter and better value. The launch of iD Perks is the next step in that journey, reinforcing the network’s commitment to putting customers first.
“As we celebrate 10 years of iD Mobile, we’re incredibly proud of just how far we’ve come. Surpassing 2 million subscriptions and earning accolades and recognition from trusted voices like Which?, uSwitch, and Martin Lewis truly reflects the hard work of our brilliant team and the strong brand we’ve built over the last decade.
Rohit Vedi Managing Director at iD Mobile
Reaching this significant anniversary is a fantastic milestone and it’s been inspiring to see iD Mobile become a trusted provider for millions.
But while we’re proud of what we’ve achieved, we’re even more excited about what’s ahead – continuing to deliver even better deals, innovative features and new ways to give back to our customers, starting with our new loyalty platform, iD Perks!”
“Our entire MVNO team at Three are incredibly proud of the role we have played in contributing to the success of iD Mobile over the past 10 years. Many of us still remember the first sale made in a Carphone Warehouse store on 12th May 2015!
Matt Ward Head of MNVO at Three UK
iD Mobile has gone from strength to strength, becoming a champion for the consumer and the fastest growing MVNO in UK history. They were also the first MVNO to launch 4G and wi-fi calling, and the first to introduce innovative propositions such as data rollover, bill capping and inclusive roaming – all of which are commonplace in the market today.
Reaching 2 million subscribers in 2024 was a huge milestone and testimony to the strong, collaborative partnership that has been forged by our respective teams.”
Visit www.idmobile.co.uk to check out iD Mobile’s full range of 10th anniversary offers, including getting up to 10x the data on selected phone and SIM-only plans until the 5th June.
1 Which? Great Value Award April 2024
2 uSwitch Best Network for Data 2024, uSwitch Best Contract Value for Money 2024