Currys accelerates B2B push with Currys Business rebrand and nationwide hub expansion
Currys is making a major play for the UK’s small business technology market, launching a strategic rebrand and expansion of its B2B division, Currys Business, following explosive customer growth that has seen 75,000 new business customers in the past year alone.
The retailer today unveiled a comprehensive rebrand of Currys Business[1], alongside expanding its network of specialised business hubs, positioning itself to capitalise on surging demand from small and medium enterprises (SMEs) undergoing rapid digital transformation and increased cost pressures.
The timing is strategic. With 5.5 million SMEs in the UK[2] representing over 99% of all businesses and generating £2.8 trillion in annual turnover[3], the market opportunity is enormous. Research[4] shows that the most innovative SMEs are spending 48% of annual revenue on technology, with 45% doing so to increase productivity and 44% to future-proof their business. All at a time where every penny counts, businesses need to know they’re getting the best value for money and that every tech investment is the right one for their business needs.
Rapid Hub Expansion Signals Serious Growth Ambitions
Currys Business has accelerated its physical expansion, adding three new local business hubs in Stevenage, Solihull and Exeter last month alone, bringing its total to 57 locations nationwide with a further three planned this year. Each hub, located within Currys stores, offers local SMEs personalised consultations, exclusive business pricing, 30-day payment terms, and business-relevant Services such as onsite IT installation.
This represents a significant infrastructure investment, recognising that SMEs prefer face-to-face service over purely online B2B platforms – a key differentiator from Amazon Business and other competitors. In addition to Currys Business local hubs, its contact centre gives customers nationwide access to a team of dedicated business experts, who are on hand to help SMEs with all their tech needs. Whether it’s saving money on energy bills, mobile or broadband contracts, getting help when tech goes wrong, responsibly recycling end of life products and much more, Currys Business can help.
“We're seeing growing demand from small businesses who need and want far more than just online ordering.
Chris Williams Director of Currys Business
Small businesses are facing huge cost pressures, looking to save money wherever possible which is where the expertise of Currys Business colleagues can really make a difference. After 30 years supporting businesses, we're perfectly positioned to become the UK's one-stop-shop for SMEs who want technology solutions, services and support delivered with human expertise.”
Leveraging Currys’ Services Infrastructure and AI Expertise
Beyond sales, Currys Business also offers tech life cycle service solutions to its customers. These include delivery, installation, and onsite configuration, right through to end-of-life support with disposing of secure IT assets and bulk recycling, providing businesses with certification required and the peace of mind that their data is protected at all times. This is important at a time where small businesses increasingly demand longer technology lifecycles and sustainable solutions, creating opportunities for Currys Business customers, who can benefit from giving their tech longer life.
And Currys Business can help customers understand the transformational (but complex) power of AI enabled technology. AI can help SMEs transform their business and drive growth, with May 2025 research indicating that accelerating Generative AI adoption among SMEs could unlock £78.1 billion in productivity gains across the UK economy by 2035.[5]
1Web and advertising have been rebranded today (https://business.currys.co.uk/), with rebranding of stores and uniforms taking place in the coming weeks
2 https://www.statista.com/statistics/880155/number-of-smes-in-united-kingdom-uk/
3https://leyton.com/uk/insights/articles/uk-sme-statistics/
4 https://www.computerweekly.com/news/366549412/Innovative-UK-SMEs-spend-half-of-turnover-on-tech
5https://www.wpi-strategy.com/microsoft-sme-ai-adoption
