My horror and revulsion at the invasion of Ukraine is shared by thousands of Currys colleagues, and we share a determination to help the victims of this act of aggression. My thoughts are with all of those affected by the tragedy which is unfolding.

Today we are making a donation of £100,000 to the Red Cross. With branches in areas affected by the war in Ukraine, they’re well placed to deliver support where the need is greatest. Our virtual mobile network, iD Mobile, has joined other large mobile telecoms providers to provide free-rated text and call charges to Ukraine based numbers for its UK customers, as well as providing free-rated calls, text and unlimited data for iD Mobile customers in Ukraine.

While we don’t have a business in the Ukraine, we have partners there and colleagues nearby and will continue to stand with them, and with the victims of this act of the sort of senseless barbarism that we had hoped was part of Europe’s history.

Alex Baldock



Notes to editors

For further information please contact:

Currys plc press office: [email protected]

About Currys plc 

Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 832 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us. In the UK&I we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing 33,000 capable and committed colleagues.

Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s operations are supported by a sourcing office in Hong Kong, state-of-the-art repair facilities and an extensive distribution network, enabling fast and efficient delivery to stores and homes.

Our vision, we help everyone enjoy amazing technology, has a powerful social purpose at its heart. We believe in the power of technology to improve lives, help people stay connected, productive, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.

We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we will achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.