23 November 2018

  • Demand for Samsung Galaxy S9 soars as Black Friday gets underway
  • 10pm peak traffic time so far as shoppers snap up deals
  • Sales via mobile increasingly popular

THIS MORNING, Carphone Warehouse has already seen 14 orders per minute since Black Friday Weekend sales went live online yesterday evening at 9pm.

Shoppers have been snapping up the early deals available across Pay Monthly, Sim Free, Pay As You Go and Sim Only contracts with the Samsung Galaxy S9 and Apple iPhone XR being the most popular devices thus far.

The retailer has also reported that sales via mobile have been up 8% compared with last year as consumers took to their devices to purchase new handsets. Traffic to the website peaked between 10pm and 11pm as customers were keen to take advantage of up to £430 off on the latest mobile phones.

The Samsung Galaxy S9 has seen a surge in demand with the Titanium colourway being recorded as the most popular whilst the huge £470 saving on the Apple iPhone XR has also proved popular with savvy shoppers.

Stuart Ramage, E-Commerce Director at Dixons Carphone, says: “Sales via mobile have become increasingly popular this year as customers search and buy the latest devices be it the Apple iPhone XR or the Samsung Galaxy S9, there’s never been more ways to get your dream phone. We were excited to start our Black Friday Weekend Sale exclusively online last night and the feedback from customers has been fantastic – we can’t wait to see what the weekend brings instore and online.”

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For more information, please contact Carphone Warehouse press office:
M&C Saatchi Public Relations/ carphonewarehouse@mcsaatchi.com / 0203 617 6602

 

About Dixons Carphone

Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries.

Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from Team Knowhow.

Dixons Carphone's primary brands include Currys PC World and Carphone Warehouse in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti in the Nordic countries, Kotsovolos in Greece, and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brand is Team Knowhow in the UK, Ireland and the Nordics.

Business-to-business (B2B) services are provided through Connected World Services, Currys PC World Business and Carphone Warehouse Business.