We help everyone enjoy amazing technology

That’s because customers find tech exciting, but also confusing and expensive. We’re uniquely positioned as a market leading omnichannel retailer to help customers discover and choose the right technology online and in-store, help them afford it through Credit, and get the most out of it, for life, through our Services.

Our Strategy is working. If one thing is clear it’s that our vision matters more now than ever. Technology has been critical to keeping customers connected, productive, healthy and entertained. And we’ve been there for our customers when they’ve needed us most, helping them afford, enjoy and get the most out of amazing technology.

We’ve done, and will continue to do this by focusing on 4 strategic priorities:

Capable and committed colleagues

Our capable and committed colleagues are our greatest asset. Highly engaged colleagues, who are happy to work at Currys, create happy customers, drive performance and profitability, and help to attract and retain the best talent. Our colleague engagement is world-class and our colleagues are passionate about helping customers discover, choose, afford and enjoy amazing technology. We are united by a common set of values that sit at the heart of who we are as a business.

“We prioritise our colleagues because delivering a great customer experience starts with ensuring a great colleague experience.”

Paula Coughlan Chief People, Communications and Sustainability Officer

Easy to Shop

We continue to build a better end-to-end experience for customers, however they choose to shop with us. This means combining expert advice with seamless, convenient and easy shopping experiences, helping customers choose and afford the full solution for their needs. We put the customer first in everything we do and are clear on our promises, including our commitments to play our part in society and to protect our environment.

Customers for life

We want to build more valuable relationships with our customers, and this means doing more than periodically selling them a box. We continue to help customers afford and enjoy (as well as choose) their technology for life. We do this through our credit and services, while harnessing our data to create more relevant and personalised content, offers and touchpoints.

We help you afford the amazing tech

Credit helps customers afford the technology they want, in the UK we now have 2.6m credit flexpay customers in 2024/25.

We help you get started

In 2024/25 we made 9.6m deliveries, installed 1.6m products and have seen Order & Collect grow by +17% year-on-year to 5.5m units.

We help give your tech longer life

We currently have 11.9m active repair plans across the Group, 3.1m of which were sold during the year 2024/25. We also collected 5.5m e-waste products in 2024/25.

We help you get the most out of your tech

As well as selling amazing tech, we help our customers connect it. That way they can make the most of it. We have over 2.2 million subscribers on our iD Mobile network, up 26% year-on-year.

These Services are profitable on their own, but more importantly they help customers make more sustainable choices and they drive increased customer loyalty. We will evolve our Service propositions to give us more chances to speak to more of our customers more often and therefore increase loyalty and share of wallet.

Grow Profits

We continue to grow profits, by growing revenue through increasing share of wallet and new sources of profitable growth, managing margins and reducing costs.