Technology plays a more important role in our lives today than ever before.
We believe in the power of technology to improve lives, help people stay connected, productive, fed, clean, healthy and entertained.
We are here to help everyone enjoy these benefits and with our scale and expertise we are uniquely placed to do so.
An exciting year ahead for the computing market
Computing represents over a quarter of Group sales and next year could see significant growth of the market. In our position as market leader, Currys is well placed to capitalise on this.
A year of innovation and transition
We are in an exciting period for personal computing. In the ever-evolving landscape of technology, the past year has seen remarkable advancements in artificial intelligence (‘AI’) computing technology, with further growth expected in the year ahead.
The integration of AI in personal computers (‘PCs’) promises to revolutionise the way we interact with technology, making our devices smarter, more responsive, and ultimately more useful in our daily lives. These innovations, alongside Windows 10 going out of support and new console gaming launches, set the stage for growing demand in the computing market next year.
Benefits of AI technology
AI technology has the potential to significantly benefit users’ daily routines, making complex tasks more manageable and freeing up users to focus on higher-value activities.
New AI PCs can provide great benefits, such as: all-day battery life, enhanced communication tools like live translation and studio effects, and faster task completion like email summarization, saving users time for what they enjoy. In corporate settings, AI can analyse vast amounts of data to create reports, schedule meetings, and draft emails. In the creative industry, it assists with content creation by offering design suggestions and optimising workflows.
AI’s ability to learn and adapt over time ensures that it remains an invaluable tool, driving users to seek out new PCs that are capable of harnessing its full potential.
Replacement cycles may accelerate
Five years on from the Covid-19 pandemic, which saw unusually high sales of PCs, there is an increasing likelihood that consumers will look to replace existing products with new technology. Alongside the wave of improvement in technology, many of the PCs purchased during the pandemic are now due for replacement.
This could be additionally influenced by Windows 10 going out of support in October 2025, with Windows 10 systems becoming more vulnerable to cyber threats without future security updates. In the UK alone, there are potentially millions of active Windows 10 users. Consumers will likely upgrade to newer systems running Windows 11 to ensure their data remains secure and that their systems are fully compatible with new software and applications.
An exciting year for gaming
It is not just productivity gains that will drive computing uptake. The next 12 months look exciting for gaming with the launch of the Nintendo Switch 2, offering enhanced performance, features and accompanied by a host of new gaming titles such as Mario Kart World, Donkey Kong Bonanza and many more. The recently announced ROG Xbox Ally is another handheld gaming launch that could catalyse consumer take up of gaming devices.
Alongside console gaming, the new NVIDIA 50 series graphics cards are being rolled out, providing gamers unrivalled graphics and capabilities.
Currys – Well placed to help customers enjoy this technology
Currys is well placed to help customers enjoy these advancements in technology. It is by far the largest omnichannel retailer of technology in all its markets, with hundreds of stores, that allow customers to see, touch, feel and try amazing tech, and thousands of expert colleagues that can give customers the best advice on the right solution for their needs.
Currys enjoys strong relationships with all the major suppliers, demonstrated through the 75%1 share that Currys UK currently has in AI laptops.
1 GfK – April 2025.