Carphone Warehouse announces the return of Mowbli to help millions save millions on household bills
‘Think you’ve found a better deal? Bet you haven’t’
Carphone Warehouse revives much-loved character, Mowbli, in a new campaign to encourage the nation to compare and save
Carphone Warehouse, the UK’s largest independent mobile retailer, has
today announced the return of its popular character, Mowbli, in a new marketing campaign to encourage consumers to challenge Carphone Warehouse to get them the best deals across their mobile, broadband and energy bills.
Mowbli, who last appeared as Carphone Warehouse’s mascot in 2008, has been given a smart, new look for 2018 and will be fighting for a better deal for consumers throughout stores and online.
Challenged with a new mission, to help millions save millions, Mowbli will help to bust consumer confusion around complicated bills and resistance to switching to show that there are more savings to be made.
Mowbli, Carphone Warehouse’s biggest fan is there to ensure sleepwalking into a bad deal is a thing of the past. Mowbli reflects Carphone Warehouse’s new offering of comparing and saving deals for customers across TV, broadband and energy tariffs, as well as mobile networks, as it looks to become the new home of comparison on the high street. Carphone Warehouse has been giving independent expert advice for nearly 30 years, with more choice than any other mobile phone retailer.
Unlike the comparison sites Carphone Warehouse has trained teams of experts in over 950 stores, on the phone and online, ready to make switching providers simple and easy. In the last year alone, customers have saved on average £693* per year online and across its stores nationwide by comparing the widest range of networks, broadband, TV and now energy deals.
The upgraded Mowbli character kick-starts his new mission from 1st February appearing in online and print adverts from Carphone Warehouse, spreading the word about his assignment to save people money. In addition, Mowbli will be ‘Unboxed’ by one of the UK’s leading tech influencer Super Saf to kick off Mowbli’s journey across the Carphone Warehouse channels, challenging our customers to find him, online and in-store for a chance to win a new iPhone X.
Georgina Bramall Head of Brand and Advertising, Carphone Warehouse, said: “We’re thrilled that Mowbli is making a comeback and fronting our mission to help customers navigate the market, securing the best deal that’s personalised to them, joining the millions saving millions.
“The return of Mowbli not only characterises our brand heritage, but also signals a new era of comparison for Carphone Warehouse, where we offer price promises to our customers to get a better deal for millions of Brits across mobile, TV, broadband and energy tariffs. As the UK’s only independent mobile retailer, customers can be confident that we’re on their side to compare and negotiate a better deal and Mowbli is the perfect flagbearer to lead the charge.”
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Notes to editors:
*Combined average saving of £693 over mobile, TV/ broadband/home phone, and energy contracts. Mobile:
£193 average saving based on contracts taken 1st June 2017 - 30th November 2017. TV/Broadband/home
phone: £227 average saving based on contracts taken 1st April 2017 - 31st July 2017. Energy: £273 average
saving based on gas and/or electricity contracts taken 1st June 2017 - 6th December 2017.
About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries. Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from Team Knowhow.
Dixons Carphone's primary brands include Carphone Warehouse and Currys PC World in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti and Lefdal in the Nordic countries, Kotsovolos in Greece, and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our service brand is Team Knowhow in the UK, Ireland and the Nordics.
Business-to-business (B2B) services are provided through Connected World Services, Currys PC World Business and Carphone Warehouse Business. Connected World Services aims to leverage the Group's existing expertise, operating processes and technology to provide a range of services to businesses.
