Nintendo Switch Neon Red, Samsung Galaxy Tab A and LG Smart 4K Ultra HD HDR LED Large screen TV most popular products since the deals launched last night
9pm was peak traffic time as customers snapped up bargains as soon as they launched
Shopping via mobile devices accounts for 61% of online purchases
Friday 23rd November: TODAY, on the morning of Black Friday, Currys PC World is reporting three orders every second as shoppers head online to grab deals on a host of amazing technology.
The UK’s largest electrical retailer kicked off its Black Friday sales event online last night and saw 61% of orders being made via mobile, compared to 46% last year – surpassing desktop as the preferred method for browsing for the first time.
Three of the top five products ordered so far have been across computing, with the Nintendo Switch Neon Red and Samsung Galaxy Tab A proving to be the most popular items so far. PC Gaming has seen an uplift of 623% compared to Black Friday 2017 whilst Smart Home Control has also seen a 317% surge in orders. The average online shopping basket contained 2.08 products so far this year as shoppers make the most of the great savings on offer.
49.5% of orders have been selected for click and collect – an uplift on last year – as shoppers continue to want flexibility on when they receive their purchases.
Stuart Ramage, E-Commerce Director, at Dixons Carphone, says: “We’ve already seen a high volume of orders being made with shoppers taking full advantage of the big savings on offer across a whole range of categories including computing, refrigeration and TVs. As predicted earlier this month, our customers have taken to their mobile devices to place their orders whilst on-the-go, as well as opting for click and collect services so they can collect their purchases at their convenience. Our brilliant options of ways to pay, purchase and deliver mean that customers will be enjoying amazing new technology in time for Christmas.”
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For more information, please contact the Currys PC World press office:
M&C Saatchi Public Relations / curryspcworld@mcsaatchi.com / 0203 617 6602
About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from Team Knowhow.
Dixons Carphone's primary brands include Currys PC World and Carphone Warehouse in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti in the Nordic countries, Kotsovolos in Greece, and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brand is Team Knowhow in the UK, Ireland and the Nordics.
Business-to-business (B2B) services are provided through Connected World Services, Currys PC World Business and Carphone Warehouse Business.
For more information about Dixons Carphone plc, please visit www.dixonscarphone.com
