Apple Airpods, Xbox One S and Galaxy Tab A 10.1” Tablet most popular products since the deals launched last night
10pm was peak traffic time as customers shopped products as soon as they launched
Shopping via mobile devices accounted for 63% of online purchases
Friday 29th November: Currys PC World has seen two orders a second on its website at the start of Black Friday as shoppers snap up deals on a host of amazing technology.
The UK’s largest electrical retailer kicked off its Black Friday sales event online at 9pm last night, with shoppers spending 6 minutes and 45 seconds on average browsing before purchase.
The retailer also opened its doors at the earlier time of 7am today across 263 stores so shoppers can make the most of the sales before work.
The top selling product so far has been the Apple Airpods, with 1.6 orders every second, closely followed by the Xbox One S and Galaxy Tab A 10.1” Tablet with 1.4 orders and 1 order a second respectively.
Four of the top 10 products ordered so far have been across gaming, with the Xbox One S, FIFA 20 and Dualshock 4 Wireless Controller proving to be some of the most popular items so far.
Headphone purchases have seen an uplift of 460% compared to Black Friday 2018 while small kitchen appliances have also seen a 370% surge in orders.
Shoppers are increasingly bagging a bargain over the Black Friday period on their smartphones, with 63% of all online purchases made by mobile devices.
Zeena Hill, Go To Market Planning Director, Dixons Carphone says: “We’ve already seen a high volume of orders being made since our deals launched at 9pm last night, with shoppers taking full advantage of the big savings on offer across big brands such as Apple, Samsung and Google.
With extended store opening hours, our huge number of deals and our credit offer and services, we can help customers discover, choose, enjoy and afford the most amazing technology in time for Christmas.”
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For more information, please contact the Currys PC World press office:
M&C Saatchi Public Relations / curryspcworld@mcsaatchi.com / 0203 617 6602
About Dixons Carphone
Dixons Carphone plc is a leading multichannel retailer of technology products and services, operating 1,500 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 42,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.
Our brands include Currys PC World and Carphone Warehouse in the UK & Ireland and iD Mobile in the UK; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece. Our Dixons Travel brand has a presence across several UK airports as well as in Dublin and Oslo, and our services are provided through Team Knowhow.
