Currys PC World has launched a transactional app, which will transform the way customers can shop at the technology retailer.
The app has launched on the Google Play Store and Apple iOS App Stores ahead of the busy Christmas trading period.
The new app helps customers shop however and whenever they want across the retailer’s channels with an easy end-to-end shopping experience and all the information they need to make a purchase at their fingertips.
The app will allow Currys PC World to be with the customer throughout the lifetime of their product making the retailer central to the customer’s enjoyment of amazing technology. The app allows customers to manage orders, check stock availability and create wish lists to use in-store.
The app is accessed using secure log-in with biometrics and will soon feature integrated augmented reality to see how a product looks in the home before deciding to buy. Other future capabilities will include the ability to manage trade-ins and upgrades, repairs, protection and services.
Stuart Ramage, eCommerce Director at Dixons Carphone, said: “We want to be with our customers throughout the lifetime of their products and throughout their life. Our app is part of this journey, creating a seamless end-to-end experience. This includes features to help them discover, choose, afford and enjoy the latest amazing tech right through to advice on how to repair, trade-in and upgrade products.”
The app launch comes as part of a multi-million-pound investment the retailer has made in its ecommerce systems this year, which has seen improvements to the search accuracy, speed increases to the website and a greater product choice.
Today, customers can use the app to:
Shop and manage their orders and account natively within the app
Check live store stock levels
Scan product barcodes to bring up product details and purchase
Search for products faster using voice search
Securely login with biometrics such as fingerprints and Face ID login
Create a wishlist
Hear about the latest Currys PC World offers and promotions
Receive push notification alerts
There are exciting future plans for the app including:
The ability to purchase the latest tech using credit with a built-in credit calculator
Use Google and Apple Pay for purchases
Pay and Collect
Delivery tracking
Integrated Augmented Reality – see how product looks in your home before you buy
Manage repairs, trade-ins and upgrades
- ENDS -
For further information:
Madina Lataria
Press Officer
+44(0)7566 219 289
madina.lataria@dixonscarphone.com
Chloé Walters
Senior Corporate PR Manager
+44 (0)7401 399 609
chloe.walters11@dixonscarphone.com
About Dixons Carphone
Dixons Carphone plc is a leading multichannel retailer of technology products and services, operating 1,500 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 42,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.
Our brands include Currys PC World and Carphone Warehouse in the UK & Ireland and iD Mobile in the UK; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece. Our Dixons Travel brand has a presence across several UK airports as well as in Dublin and Oslo, and our services are provided through Team Knowhow.
Follow us on twitter:@dixonscarphone
