75% sales uplift compared to Black Friday last year
16 orders per minute at peak time
Shoppers opt for Pay Monthly as preferred way to buy
THIS AFTERNOON, Carphone Warehouse is reporting a sales uplift of 75% year on year with 16 orders every minute being made online at peak time.
Prime time for browsing was reached online between 10am and 11am as shoppers continued to take advantage of the deals on offer over the course of the morning.
The Samsung Galaxy S9 and Apple iPhone XR remained the favourites amongst customers looking to get their hands on the latest devices.
Orders across Pay Monthly have increased by 76% compared with the same time last year, and Sim Only bargains are being snapped up at an increase of 31% year on year.
In comparison to a week ago, Carphone Warehouse has seen an uplift in orders of 424% for Sim Free, and 133% on Pay As You Go handsets, week on week.
Zeena Hill, Customer Go-to-Market Planning Director, Dixons Carphone comments: “Black Friday is proving very popular with those looking to treat themselves or a loved one to a new handset especially those in the top tier range. Both online and in-store have seen an increase in orders showing that shoppers are eager to take advantage of the discounts on offer ahead of the festive period.”
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For more information, please contact Carphone Warehouse press office:
M&C Saatchi Public Relations/ carphonewarehouse@mcsaatchi.com / 0203 617 6602
About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from Team Knowhow.
Dixons Carphone's primary brands include Currys PC World and Carphone Warehouse in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti in the Nordic countries, Kotsovolos in Greece, and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brand is Team Knowhow in the UK, Ireland and the Nordics.
Business-to-business (B2B) services are provided through Connected World Services, Currys PC World Business and Carphone Warehouse Business.
For more information about Dixons Carphone plc, please visit www.dixonscarphone.com
