Nintendo Switch, Xbox 1 and Apple iPad mini most popular products today
Peak of 14 orders per second was reached at 9.15am
3 in 1 Currys PC World & Carphone Warehouse stores at Wednesday J9 and Staples Corner are busiest stores so far
THIS AFTERNOON, as the Black Friday phenomenon continues, Currys PC World’s website reached a peak of 14 orders being made every second at 9.15am.
Since the sales kicked off yesterday evening, the UK’s largest electrical retailer has continued to see a demand for computing products with the Nintendo Switch, Xbox 1 and Apple iPad mini being the most sought-after products snapped up since 6am this morning.
A demand for smart tech has increased with the Google Mini up 100% and Ring doorbells seeing a 200% year on year uplift on Black Friday itself.
Additionally, in the past few weeks, Currys PC World has seen an increase of 85% YOY on large screen TVs (65”+), continuing their popularity year on year. Home audio equipment has seen a 40% surge year on year across its headphone range in the weeks leading up to Black Friday.
Following a huge 73% proportion of website traffic being made via mobile at a peak time of 6am, 49% of customers then took to their desktops to continue browsing during the morning. A huge 46% of the orders from the last few hours have been for click and collect. Home delivery has also seen a spike of 54% meaning 2,150 Knowhow vans are expected to be on the road over the Black Friday weekend fulfilling customers’ orders.
Meanwhile, 327 stores opened at 7am across the country this morning, with Wednesbury Junction 9, Staples Corner and Teesside Park 3 in 1 Currys PC World stores having seen the highest footfall so far.
Zeena Hill, Customer Go-to-Market Planning Director, says: “Shoppers are continuing to take advantage of the Black Friday sale as the day unfolds. In particular, we’ve seen a spike in demand for computing products over the course of the morning as customers enjoy deals across amazing technology from tablets to gaming.”
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For more information, please contact the Currys PC World press office:
M&C Saatchi Public Relations / curryspcworld@mcsaatchi.com / 0203 617 6602
About Dixons Carphone
Dixons Carphone plc is Europe's leading specialist electrical and telecommunications retailer and services company, employing over 42,000 people in nine countries.
Focused on helping customers navigate the connected world, Dixons Carphone offers a comprehensive range of electrical and mobile products, connectivity and expert after-sales services from Team Knowhow.
Dixons Carphone's primary brands include Currys PC World and Carphone Warehouse in the UK & Ireland, Elkjøp, Elkjøp Phonehouse, Elgiganten, Elgiganten Phone House, Gigantti in the Nordic countries, Kotsovolos in Greece, and Dixons Travel in a number of UK airports as well as Dublin and Oslo. Our key service brand is Team Knowhow in the UK, Ireland and the Nordics.
Business-to-business (B2B) services are provided through Connected World Services, Currys PC World Business and Carphone Warehouse Business.
For more information about Dixons Carphone plc, please visit www.dixonscarphone.com
