Demand for Apple iPhone 11 soars as Black Friday gets underway
Online traffic peaked at 9pm as amazing deals went live
Sales via mobile increasingly popular
Friday 29th November: Carphone Warehouse has seen three orders per second on its website since its Black Friday sales went live yesterday evening at 9.00pm.
Shoppers have been snapping up the early deals available across Pay Monthly, Sim Free, Pay As You Go and Sim Only contracts with the Apple iPhone 11, Apple iPhone XR, and Samsung Galaxy S10 being the most popular devices so far.
Most popular items include the new Apple iPhone 11, with dual camera and all-day battery, as well as the Samsung Galaxy S10 which is available in Prism Silver exclusively at Carphone Warehouse.
So far this Black Friday, online orders via mobile phones are up 17% compared with last year as consumers took to their devices to purchase new handsets. Traffic to the website peaked at 9pm as customers were keen to take advantage of up to £200 off on the latest mobile phones.
Zeena Hill, Go To Market Planning Director, Dixons Carphone says: “We’ve seen a surge in our customers shopping via mobile this year, as they look to treat themselves or a loved one to a new handset this festive season.
We were excited to start our Black Friday Sale exclusively online last night, with a fantastic range of handsets, networks and contract bundles on offer for our customers, including favourites such as the new Apple iPhone 11 and Samsung Galaxy S10.
It is a great start to our Black Friday and we’re looking forward to helping our customers enjoy amazing technology in our stores and online.”
For more information on the Carphone Warehouse Black Friday event and other deals available visit www.carphonewarehouse.com
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For more information, please contact the Carphone Warehouse press office:
M&C Saatchi Public Relations / carphonewarehouse@mcsaatchi.com / 0203 617 6602
About Dixons Carphone
Dixons Carphone plc is a leading multichannel retailer of technology products and services, operating 1,500 stores and 16 websites in eight countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us.
We are the market leader in the UK & Ireland, throughout the Nordics and in Greece, employing 42,000 capable and committed colleagues. Our full range of services and support makes it easy for our customers to discover, choose, afford and enjoy the right technology for them, throughout their lives. The Group’s core operations are supported by an extensive distribution network, enabling delivery to stores and homes, a sourcing office in Hong Kong and a state-of-the-art repair facility in Newark, UK.
Our brands include Currys PC World and Carphone Warehouse in the UK & Ireland and iD Mobile in the UK; Elkjøp, Elgiganten and Gigantti in the Nordics; and Kotsovolos in Greece. Our Dixons Travel brand has a presence across several UK airports as well as in Dublin and Oslo, and our services are provided through Team Knowhow
