Tech retailer doubles down to help its customers beat the squeeze launching ‘Price Lock’ – a cost of living driven price freeze offering UK households essential tech at affordable prices
- The heat is on in the electrical retail market as Currys locks down prices, across 17 popular tech categories, to their lowest 2021 price
- Products featured include essential everyday tech such as washing machines, tumble dryers and fridge freezers
- Inflation busting savings compared to current prices include £450 off an LG American Side-by-Side Fridge Freezer, £100 off a 10KG Hoover Washing Machine and a £71 saving on a Kenwood Microwave
- Price Lock is part of a package of three summer inflation busters, which also includes a 12-month Pay Delay and the return of Cash for Trash, with more to come
20th July 2022: Currys, the UK’s leading tech retailer has launched a series of inflation busters to help Brits through the ongoing cost of living crisis. ‘Price Lock’ which goes live on Wednesday 20th July, will give shoppers the essential tech they need at 2021 prices.
To help its customers beat the squeeze, Currys is doubling down on its commitment to keep amazing technology within reach of UK shoppers by keeping prices locked at 2021 prices, across an array of everyday essential tech.
Technology plays an increasingly vital role in UK consumers’ lives and Currys research has found that 68% of Brits depend on technology for their day-to-day living, with the average person spending eight hours a day, using 11 different pieces of tech*. Therefore when an essential piece of tech, such as a cooker or freezer, breaks or needs replacing the impact on both the customer’s pocket and daily life can be significant.
The newly launched Price Lock goes a step beyond Currys’ well-established price promise of customers ‘won’t get it cheaper, full stop’ on all products, giving considerable discounts across over 40 products in 17 categories. Prices will be locked down to their lowest 2021 level, then held down for 30 days, helping customers to make savings that can be put towards other rising living costs. Discounts include:
Product | 2021 Lowest price | Current 2022 Price | Price locked price | Price Lock Saving |
£849** | £1,299 | £849 | £450 | |
£359 | £499 | £359 | £140 | |
£269 | £369 | £269 | £100 | |
£379 | £349 | £279 | £70 | |
£99 | £170 | £99 | £71 |
Says Currys Group CEO, Alex Baldock: “Tech doesn’t know there’s a cost of living crisis going on. If a fridge or oven is going to break, it’s not going to hold on until things improve. If people need a new laptop for school or work, they may not be able to wait. That’s why we at Currys will do all we can to make technology accessible and affordable, even now. We exist to help everybody enjoy amazing technology, and that’s why we’re committing to keep prices down on these essential products that make life easier and more enjoyable.”
Currys’ package of inflation busters includes:
- 12 Month Pay Delay: Buying with flexible credit means customers pay no interest when the full balance is paid within 12 months. The pay delay allows customers to purchase a basket of multiple items that adds up to the value of £99 or more.
- Price Lock: Popular tech locked to Currys’ 2021 lowest price – giving customers inflation-proof choices on the products they need the most.
- Cash for Trash: Money-off vouchers exchanged for old or broken tech, to offset the cost of replacement products
*Currys Conscious Commerce Report - read more here and here / **Matched to 2021 equivalent same brand and spec
For further information please contact:
Corporate Communications: [email protected]
Notes to Editors
Price Lock T&Cs: Selected top tech guaranteed to match or be lower than last year’s lowest price. Our price lock means selected prices will not increase during a 30 day promotion period. There are three promotion periods planned, period 1 - 20/07/22 - 18/08/22, period 2 - 19/08/22 - 17/09/22 and period 3 18/09/22 - 17/10/22. Promotion subject to product availability, Currys reserves the right to cancel the promotion at any time.
Cash for Trash T&Cs: GB only. Recycle between 20/07/22-14/08/22. Minimum £25 spend to redeem voucher. Voucher code ends 28/08/22. T&Cs apply.
Price Promise: Excludes ink, airtime & 3rd party sellers. Visit currys.co.uk for Price Promise details. Claim within 7 days.
12-month Pay Delay T&Cs: If you pay your full credit balance by your agreed end date, you will pay no interest on your purchase. Should you choose not to make the payment in full before the end of your Buy Now Pay Later period, you may make partial payments towards the amount. Any payments that you may make towards this amount by the end of the Buy Now Pay Later period will not incur any interest. Any balance left to pay after this date, will incur interest from the date of your purchase at 24.9% APR Representative (variable). Currys Group Limited acts as a credit broker and not a lender. Credit is provided by Creation Consumer Finance Ltd. Both Currys Group Limited and Creation Consumer Finance Ltd are authorised and regulated by the Financial Conduct Authority. Credit is subject to status. Credit available on purchases from £99. Exclusions apply.
About Currys plc
Currys plc is a leading omnichannel retailer of technology products and services, operating online and through 832 stores in 8 countries. We Help Everyone Enjoy Amazing Technology, however they choose to shop with us. In the UK&I we trade as Currys; in the Nordics under the Elkjøp brand and as Kotsovolos in Greece. In each of these markets we are the market leader, employing 33,000 capable and committed colleagues.
Our full range of services and support makes it easy for our customers to discover, choose, afford, and enjoy the right technology for them, throughout their lives. The Group’s operations are supported by a sourcing office in Hong Kong, state-of-the-art repair facilities and an extensive distribution network, enabling fast and efficient delivery to stores and homes.
Our vision, we help everyone enjoy amazing technology, has a powerful social purpose at its heart. We believe in the power of technology to improve lives, help people stay connected, productive, healthy, and entertained. We’re here to help everyone enjoy those benefits and with our scale and expertise, we are uniquely placed to do so.
We’re a leader in giving technology a longer life through repair, recycling and reuse. We’re reducing our impact on the environment in our operations and our wider value chain and we will achieve net zero emissions by 2040. We offer customers products that help them save energy, reduce waste and save water, and we partner with charitable organisations to bring the benefits of amazing technology to those who might otherwise be excluded.